MTIS

Coca-Cola launched a new product on Georgian market. MTIS is a new bottled water produced in Georgia.McCann Tbilisi team worked on the entire branding strategy of the product.

The name MTIS originally means “Of Mountain” in Georgian language. Water that comes from mountains is considered to be healthier.

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Therefore, the communicational message of the campaign “Fill yourself with the power of Georgian mountains” fully represents the idea of the product that proposes closeness to the nature and the magical power of water.